PUBLIC RELATIONS
PUBLIC RELATIONS
AS MY FINAL YEAR CAME TO AN END WE HAD THE OPPORTUNITY TO WORK ON A LIVE PROJECT WITH A REPUTABLE PR AGENCY. THIS ALLOWED INSIGHT INTO THE INDUSTRY PACE AND STANDARDS
MY GROUP AND I COLLABORATED TO CREATE A PR CAMPAIGN WORKING ALONGSIDE W COMMUNICATIONS TO ENTICE GEN Z INTO BUYING MARMITE.
WELCOME TO THE MARMITE MARKET….
ON INTIAL THOUGHTS WE VISUALISED MARMITE AS A VERY BRITISH BRAND.
HOWEVER AS OUR TARGET MARKET WAS GEN Z WHO ARE A VERY DIVERSE GENERATION WITH VERY MODERN IDEALS. WE FOCUSED ON THE GLOBALISATION OF GEN Z.
MaRMITE INFUSED FOOD
